A new brand identity for Museum of Food and Drink (MOFAD) in New York. I designed appropriate and forward-looking brand identities and associated graphic vocabularies which were implemented over print, screen, and environmental applications.

Since MOFAD's original brand identities are limited with very minimal color scheme, typeface, and graphic elements, I redesigned them with more colorful, lively, and vibrant graphic elements.​​​​​​​